The official launch of ultra-premium brandy Erebuni took place on 30th of November in Almaty. At the gala dinner in honor of the launch over 30 guests enjoyed ARARAT Erebuni unique tasting ritual conducted by ARARAT brand ambassador.

The guests, true connoisseurs of premium brandies and those who appreciate ARARAT, highly valued the 30-year-old brandy, which features an exquisite fragrance and velvety flavor.

The unique atmosphere of the event was further provided by the great composer Pyotr Ilyich Tchaikovsky’s "The Seasons" piano cycle. Ara Grigoryan, the president and CEO of Yerevan Brandy Company, who was also at the event, told to the guests the stories behind of Erebuni as well as other interesting facts related to the blend.

The 30-year-old ARARAT Erebuni is first ultra-premium brandy in the ARARAT range, made up of more than thirty rare and vintage spirits that have been biding their time in the cellars of the Yerevan Brandy Company. They impart the brandy its rich amber color with touches of mahogany. The oldest spirit in the blend dates back to 1934 and underscores the exceptional status of this brandy.

The brandy bears the proud name of the Erebuni Fortress, built in 782 BC by order of King Argishti I. And so the luxurious golden ARARAT Erebuni packaging is engraved with the ancient cuneiform characters that immortalized in stone the triumphant moment when Yerevan, the future capital of Armenia, was founded.

Earlier this spring, ARARAT legendary Armenian brandy and its ultra-premium blend Erebuni was presented for the very first time at Baselworld, to the world’s experts and connoisseurs of luxury.