On March 17th the first ARARAT Cocktail Meet-Up event was held at Yerevan Brandy Company organized in cooperation with Armenian Bartenders Association, which gathered the new generation of bartenders willing to tie innovations with traditions.

During the event the 35 top bartenders of the city learned about ARARAT legendary Armenian brandy and its activations worldwide while being presented ARARAT Cocktails and Neat Serves. The bartenders were also given a unique opportunity to taste the exclusive ARARAT Erebuni 30 and the limited ARARAT Single Cask. At the end of the event a competition took place where the bartenders competed in crafting special cocktails based on ARARAT. After the evaluation of the great variety of cocktails, three bartenders with the highest results were given special prizes.