Luxury dinners were held in Russia and Armenia presenting the most aged blend of ARARAT range — Erebuni 50.

The guests of events had the opportunity to participate in a unique tasting ritual developed special for Erebuni 50 brandy. With the help of ARARAT brand ambassadors, they were step-by-step led to reveal the story behind the product and immerse into atmosphere of its creation. The guests also discovered the generosity of Armenian nature and its reflection in black and gold colors applied to the packaging of the product to highlight its essence. One of the highlights of the ritual was tasting the most aged component of the blend — 104-year-old spirit. And, of course, the culmination of the evening was the degustation of the eloquent Erebuni 50 blend, a peak of mastery. The tasting rituals was followed by a diner with a special menu paired with ARARAT brandies, allowing the guests once again admire the complex notes of the blend.

Erebuni 50 complements the ultra-premium collection of ARARAT, launched back in 2015 with Erebuni 30. Taking its name from the ancient Erebuni Fortress, which became the heart of Armenia, Erebuni collection is the quintessence of ARARAT brandies. Eloquent blend of Erebuni 50 is a harmoniоus combination of more than 50 rare spirits, the oldest of which has been kept in the treasury of Yerevan Brandy Company for over 104 years. Created by the blessings of the sun, Erebuni 50 is a culmination of ARARAT range, since every spirit of the blend is made of endemic Armenian grape varieties grown in the sunny Ararat valley often denoted as a "cradle of life".