Revival of Yerevan brandy
In the year of the 2800th anniversary of the Armenian capital Yerevan Brandy Company, as one of the iconic symbols of Yerevan, which rises on the hill and is a Eastern gate to the city center, could not bypass this significant event and launches the project “ARARAT Yerevan”.
The project is aimed at presenting new, historical, unexpected and inspiring facets of the Armenian capital, both for tourists and the city dwellers.
Within the frames of the project a number of activations will be held, in particular launch of “ARARAT Yerevan” application and “Yerevan Stories” photo project, which pursue the same goal – to show Yerevan in comparison, awaken nostalgia for the city of our parents and get inspired by modern, bright, colorful Armenian capital.
Revіval of the legendary Yerevan blend
As a logical conclusion to all the activations, in September of this year - on the eve of celebrations of the anniversary of the capital, Yerevan Brandy Company will also launch the legendary Yerevan brandy, which will enrich the Vintage collection of ARARAT brandies.
Created in 1947 Yerevan brandy was one of the masterpieces of Markar Sedrakyan, the great master blender of Yerevan Brandy Company. It was with this work that the master broke the stereotypes that the strength of brandy cannot exceed 50% abv.
It is known that Yerevan brandy played a special role during the expeditions to the North Pole. According to Markar Sedrakyan’s idea, Yerevan brandy was created to warm the scientists with the Armenian sun in severe weather conditions.
Dedicated to the anniversary of the capital, the renaissance of the legendary blend not only highlights the inseparable connection of ARARAT with the cultural and historical heritage of Yerevan, but also opens the new facets of the old city.
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