Theatre journey «Heart to Heart» with ARARAT recognized «Best reception»

On 19th of March the VII annual national award ceremony of special occasions and event organizing – «Occasion of the year» took place at ARENA by Soho Family in Moscow. This year «occasion of the year» in the «Best reception» nomination was recognized the theatre journey «Heart to Heart» with ARARAT.

A story about the homeland of the legendary Armenian brandy ARARAT, a terrace with a view opening to the Ararat valley, selected fragments from Sergei Parajanov's film "The Color of Pomegranates", performance of director-choreographer Anna Abalikhina and, finally, famous singer Mariam Merabova's jazz concert: the project, which was highly assessed by the jury, included all of those. The guests moved from one space to another taking a journey through an improvised theatrical backstage, while multifaceted nature of the range of ARARAT brandies was revealed to the audience through vivid aesthetic experiences and emotional images connected to the historical and cultural heritage of Armenia.

Annual national award ceremony «Occasion of the year» was founded in 2011 with the goal of identifying key trends, most progressive and high-quality practices in the field of event marketing in Russia. Every year the award ceremony combines the most vivid and memorable events of the past year to identify the best ones.

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