Gratitude is also an art

The legendary Armenian brandy ARARAT, which is supporting the international Aurora Humanitarian Initiative since its inception, organized ARARAT Generosity Dinner evening this year as part of the official event series of the museum of Yerevan Brandy Company.

The event brought together the co-founders, guests, winners of past years and, of course, the Aurora 2019 Laureate Mirza Dinnayi.

Among the guests of the event also was the artistic and general director of the Mariinsky Theatre Valery Gergiev, who on the same day performed with the Mariinsky Orchestra at the Aram Khachaturian Concert Hall.

Valery Gergiev, accompanied by one of the cofounders of the humanitarian initiative Ruben Vardanyan, as well as Sales and Marketing Director of Yerevan Brandy Company Karine Madelrieu, visited ARARAT Museum, got acquainted with the multifacetedness of the brand: its history, secrets of craftsmanship, organoleptics, as well as the cultural initiatives of ARARAT. The guests also visited the Paradise of ARARAT Museum, where priceless samples of Armenian cognac making are stored.

“ARARAT has been supporting Aurora since the beginning. It is a real partnership to promote the values of Armenia, values of generosity and gratitude across this project, and across the world. ARARAT is a brand that speaks from heart to heart and that promote the same values. We are very happy to host Aurora heroes and Ambassadors at the ARARAT Museum to introduce them to the heritage of our brand, one of the symbol of Armenia, and to share with them also our heartful stories”, says Karine Madelrieu, Sales and Marketing Director of Yerevan Brandy Company.

At the end of the evening, some of the guests shared their emotions in a series of exclusive interviews for ARARAT YouTube channel.

https://www.youtube.com/watch?v=t2jz649Yjw0&list=PLBNNbxw9EocVZIy_NIOrwnHLF9IMPK4WV&index=11&t=3s
https://www.youtube.com/watch?v=SM7s7tioshE&list=PLBNNbxw9EocVZIy_NIOrwnHLF9IMPK4WV&index=12&t=5s
https://www.youtube.com/watch?v=wlhQEgRZ1Aw&list=PLBNNbxw9EocVZIy_NIOrwnHLF9IMPK4WV&index=13&t=0s
https://www.youtube.com/watch?v=L-kz0dVsY24&list=PLBNNbxw9EocVZIy_NIOrwnHLF9IMPK4WV&index=14&t=0s
https://www.youtube.com/watch?v=HDUmZn1QUJA&list=PLBNNbxw9EocVZIy_NIOrwnHLF9IMPK4WV&index=15&t=0s
https://www.youtube.com/watch?v=g28AEsjCvos&list=PLBNNbxw9EocVZIy_NIOrwnHLF9IMPK4WV&index=16&t=0s

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