Event dedicated to the launch of ARARAT Apricot product

On 3rd of July Yerevan Brandy Company launched a new product – ARARAT Apricot, which was made on the base of a 6-year-old ARARAT brandy, organoleptic richness of which is complemented by the delicate apricot taste.

A special event in a picnic format was organized on the occasion of the new unique product launch, where the drink was presented to the guests for the first time. Press walls made of compositions of apricots, special activity zones and thematic installations – all this allowed the guests to vividly feel the colors and mood of one of the symbols of Armenia – Apricot.

The venue of the event wasn't chosen by chance – the guests enjoyed the picnic being in apricot gardens at the very zenith of apricot feast. The atmosphere was complemented by musical performances of Miqayel Voskanyan and his band, as well as Jivan Gasparyan Jr.

The guests were given the opportunity to taste and appreciate the new product, which has an unexpectedly mild taste, where the traditional organoleptic characteristics of brandy are elegantly draped with shades of apricot notes. While ARARAT Spritz and ARARAT Heart cocktails designed special for ARARAT Apricot helped to reveal the multifacetdness of the drink in new feeds.
Watch the video from this event

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