ArmProd Expo 2019

From October 18–20 the 18th “ArmProd EXPO 2019” exhibition took place at “Yerevan EXPO” Exhibition Complex in Yerevan. The exhibition was organized by the Union of Manufacturers & Businessmen of Armenia and LOGOS EXPO Center with the support of the Ministry of Agriculture of Armenia. Minister of Economy Tigran Khachatryan attended the opening of the exhibition. The initiative brought together businessmen, producers, suppliers, wholesale and retail trade representatives who met to present their products. This year more around 100 companies took part in the exhibition not only from Armenia, but also from Russia and Italy.

The legendary Armenian brandy ARARAT participated in the exhibition for the third year in a row presenting its entire range. This year the latest products presented by YBC were featured at the exhibition- ARARAT Charles Aznavour Signature Blend, ARARAT Single Cask 12 YO and ARARAT Apricot. A special stand was available where visitors could also enjoy the innovative ARARAT Apricot.

ARARAT Charles Aznavour Signature Blend is the result of collaboration between the great artist and international brand, which started back in 2017. Over the past 18 months, maestro and his family have taken part in every single stage of the creation of unique brandy. The unique blend includes rare vintage spirits, reflecting the significant milestones of Aznavour’s creative life.

ARARAT Single Cask 12 YO is the continuation of the ARARAT Single Cask innovative series launched by Yerevan Brandy Company back in 2017. It is made exclusively from the premium spirits of Yerevan Brandy Company. ARARAT Single Cask 12 YO is issued in limited quantities and individually hand numbered bottles. The process of double distillation and aging in one barrel without further blending makes the series unique.

ARARAT Apricot is the recent innovation presented by YBC. It is a new sunny refraction of traditions and craftsmanship. ARARAT Apricot is made on the base of a 6-year-old ARARAT brandy and has an unexpectedly mild taste, where the traditional organoleptic characteristics of brandy are elegantly draped with shades of apricot notes.

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