ARARAT in Vegas

The largest gathering of America’s wine and spirits industry — WSWA’s (Wine & Spirits Wholesalers of America) Annual Convention & Exposition took place from April 30 – May 3. This year the leading event uniting distributors and suppliers from around the world marked its 75th anniversary at Caesars Palace Las Vegas with the theme “The Big Deal”. The legendary Armenian brandy ARARAT participated in the Convention to present his large range to the American business partners.

“We have the willingness to reinforce our distribution and brand activation in the US, where we see huge potential to grow. Taking part in such convention is a huge opportunity to introduce ARARAT to new potential business partners, to support our distributor, and to see new trends and innovative products on the market. I believe that the discussions and meetings we had during these days will open new perspectives for ARARAT,” says Karine Madelrieu, Sales and Marketing Director of Yerevan Brandy Company.

Founded in 1943, the Wine & Spirits Wholesalers of America (WSWA) is the national trade association representing the wholesale tier of the wine and spirits industry. It is dedicated to advancing the interests and independence of wholesale distributors and brokers of wine and spirits.

For information regarding ARARAT in the US please visit


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