ARARAT Craft & Twist competition

On 28th of March ARARAT Craft & Twist competition was held at Yerevan Brandy Company with the participation of 15 bartenders, who presented cocktails created special for the competition.

The winner of ARARAT Craft & Twist 2019 became Stepan Abrahamyan with his cocktail “Le Cook-Tail”. The winners of the second and third places were Davit Hovhannisyan and Gor Ghazaryan with cocktails ARARATOUR and Coupage N5 respectively.

ARARAT Craft & Twist is an initiative aimed at introducing new content into bar-cocktail culture as well as presenting new forms of serving of the legendary brandy.

“Cocktail culture is having a great boom all over the world. Moreover, this is a sphere where the leading brands form around the world compete with more creative, innovative and unexpected solutions and, therefore, it was natural for ARARAT to be here. Today you can see cocktails on the base of ARARAT brandy in the best bars of 10 countries worlwide,” says Vardges Hoveyan, Brand Delivery Manager of ARARAT.

“As in any other creative field such competitions are very important in bartender life, since bartender’s both professional skills and creativity are assessed here. Today other members of the jury and I were very impressed. I am sure that the ideas born during the competition will find their place on the cocktail map and why not represent Armenia at international competitions,” states Tigran Avetisyan, President of jury of ARARAT Craft & Twist competition, Head of Armenian Bartender’s Association.

Every bartender could have participated in the competition, which was symbolically launched on February 6th - International Bartender's Day, by passing the testing. In fact, every candidate could have tried to either become a participant, or an observer. According to the contest terms, the participant should have created a new cocktail and presented it as an integrity of a form and a content.

The prize awarded for the first place was a trip to "Bar Convent Berlin" for participating in one of the leading events of the industry, the price for the second place - ARARAT Charles Aznavour Signature Blend brandy and for the third place – ARARAT Vintage Collection, which includes Armenia and Yerevan brandies.

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