ARARAT. HEART TO HEART. Innovation project launch

The presence of high technology is quite expected at the stage of production and controlling the quality of the drink. But can it diversify the process of enjoying a glass of brandy, highlight the delicacy and convey unforgettable emotions?

Within the frames of the global campaign “Heart to Heart” of the legendary Armenian brandy ARARAT, Pernod Ricard Minsk presents a project created in collaboration with IT company Synpatic and Newman glass factory. As a result, special glasses were designed the facets of which can read and reflect images as well as a mobile application “ARARAT. Heart toHeart” capable of recognizing emotions.

The application works the following way: first you need to download it from Google Play or App Store for free, buy glasses designed specially for the project (available in Vino & Vino stores in Belarus), and also, perhaps the most sensual and romantic drink from the ARARAT brandy range - Akhtamar, the one that became the inspiration of the project.

When all the arrangements are made, run the application while putting a glass of brandy on the tablet or smartphone and enjoy the spectacle. The application recognizes three types of possible activities: conversation, watching a movie and listening to music; reads the emotions occurring during the process and reflects them in the form 3D hologram appearing inside the glass of brandy which makes the experience truly magical.

This application is the first of its kind in terms of combining the efforts of Belarusian IT professionals from the Silicon Valley, classic glass producer and an internationally recognized brand. The project is implemented with the participation of NEF\TBWA (Belarus) advertising agency.


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