ARARAT. Grand Premiere

At the premiere of the “Murder on the Orient Express” in Minsk, which was held at one of the cozy cinema halls of Falcon-Club on November 9th, guests were offered to take an exciting journey. They were presented the “ARARAT. Heart to Heart” unique application, capable of recognizing emotions and were given an exclusive opportunity to try it first.

Only three components were needed for the journey: a tablet or a smartphone with an iOS or Android operating system, glasses, the facets of which can read and reflect images and, of course, the most sensual and romantic brandy from ARARAT range- Akhtamar.

"We believe that our idea of recognizing emotions will resonate not only in Belarus. This is something that will suit other markets as well, because new technology is the future that unites us with those who choose ARARAT regardless of the country or region,” said Karine Madelrieu, director of sales and marketing of the Yerevan Brandy Company.

The application recognizes three types of possible activities: conversation, watching a movie and listening to music, reads the emotions occurring during the process and reflects them inside the glass of brandy in the form of 3D hologram making the experience truly magical.

“By using modern technologies, we want to remind that in a world where each of us is surrounded by various gadgets, there is nothing more valuable than the warmth of human communication. Thanks to the “ARARAT. Heart toHeart” sharing communication with friends will become even more fascinating,”- said Anush Hambardzumyan, marketing director of Pernod Ricard Minsk.

The application is the result of cooperation of the ARARAT legendary Armenian brandy, IT company Synpatic and the glass factory Newman, with the participation of NEF\TBWA (Belarus) advertising agency.

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