ARARAT launched a new worldwide advertising campaign “Heart to Heart”

Since ancient times people have been crowning the most convivial moments of life by raising a glass. Over the centuries a Toast was an expression of eternal values such as love, friendship, family, prosperity, and triumph.

The ability to offer a captivating toast is indeed an art which truly reflects folk wisdom and uniquely conveys cultural heritage of the nation. The eloquent toast needs a true Master who would find the right words to glorify and reveal the feelings that we all experience throughout our lives. And here is where the ART begins…

Today the legendary Armenian Brandy ARARAT is pleased to launch a new advertising campaign “Heart to Heart”: very emotional campaign by the essence of the toasts “To those who fill our lives.” “To reunions with old friends.” and product oriented by the creative approach of the TVC campaign.

The campaign has been developed by the worldwide agency TBWA and realized by the calligrapher & illustrator Yuri Gordon. According to the creative concept, the toasts are visually outlining at the very moment of clinking two snifters. They flawlessly fill the space of the crossed shadows and let the brandy warm these words of Heart.

The roll out of the new ad campaign has already started in key markets through a large trade activation at POPs, and a large media plan for the TVC campaign in Ukraine, Slovakia and Armenia.


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