ARARAT launched a new worldwide advertising campaign “Heart to Heart”

Since ancient times people have been crowning the most convivial moments of life by raising a glass. Over the centuries a Toast was an expression of eternal values such as love, friendship, family, prosperity, and triumph.

The ability to offer a captivating toast is indeed an art which truly reflects folk wisdom and uniquely conveys cultural heritage of the nation. The eloquent toast needs a true Master who would find the right words to glorify and reveal the feelings that we all experience throughout our lives. And here is where the ART begins…

Today the legendary Armenian Brandy ARARAT is pleased to launch a new advertising campaign “Heart to Heart”: very emotional campaign by the essence of the toasts “To those who fill our lives.” “To reunions with old friends.” and product oriented by the creative approach of the TVC campaign.

The campaign has been developed by the worldwide agency TBWA and realized by the calligrapher & illustrator Yuri Gordon. According to the creative concept, the toasts are visually outlining at the very moment of clinking two snifters. They flawlessly fill the space of the crossed shadows and let the brandy warm these words of Heart.

The roll out of the new ad campaign has already started in key markets through a large trade activation at POPs, and a large media plan for the TVC campaign in Ukraine, Slovakia and Armenia.

Share
Please, only share our posts and links to the website with those who are on legal drinking age.

Other news and events

1

Пожалуйста, поверните устройство
для продолжения просмотра сайта

Stay up-to-date with ARARAT news and events

To receive ARARAT newsletters, please fill in the form below:

Your contact details:

Date of birth*:

Enter the code shown on picture:

* Your information may be used by Yerevan Brandy Company CJSC and made available through us to any other entities of the Pernod Ricard Group to provide you with news and promotional information about ARARAT. At any time, you can exercise your right of access, rectification, erasure, restriction, portability, objection or withdraw your consent at any time without affecting the lawfulness of processing based on your consent before withdrawal by contacting us at info_ybc@pernod-ricard.com. You also have a right to lodge a complaint with the Supervisory Authority.
For more information, please consult our Online Privacy Policy.

Thank you for interest in ARARAT.

Ask a question

If you would like to ask a question, leave a review or report a problem, please fill in the form below:

Your contact details:

Date of birth*:

Please choose from the list below what is the reason for your question about ARARAT:*

  • product quality
  • where to buy
  • authenticity
  • producer
  • partnership
  • visit/tour
  • other

If you would like to visit Yerevan Brandy Company and ARARAT Museum, please fill in «Visit us» form.

Enter the code shown on picture:

* Your information may be used by Yerevan Brandy Company CJSC and made available through us to any other entities of the Pernod Ricard Group to provide you with news and promotional information about ARARAT. At any time, you can exercise your right of access, rectification, erasure, restriction, portability, objection or withdraw your consent at any time without affecting the lawfulness of processing based on your consent before withdrawal by contacting us at info_ybc@pernod-ricard.com. You also have a right to lodge a complaint with the Supervisory Authority.
For more information, please consult our Online Privacy Policy.

Your question is sent. Thank you for interest in ARARAT.

Dear visitorDue to the situation with COVID−19, as well as taking into account our responsibility towards tourists that we host and implementing a range of preventive measures, ARARAT Museum is temporary closed.

We sincerely apologize for the inconvenience caused by this measure and hope to host you as soon as the situation returns to normal. Further schedule of the working days and hours of ARARAT Museum will be communicated additionally.

Stay safe!
Thank you for your understanding.

From heart to heart
ARARAT

Let as many people as possible see Your peace message! Find on the wall the fragment with Your inscription and share it with friends via social networks.