ARARAT Art Collection

Every year, ARARAT reveals the brightest moments of the creativity these true artists and masters, delighting art connoisseurs with a new original «Akthtamar» brandy package design.

These form the ARARAT Art Collection series, which is inspired by contemporary artists and their contribution to the world’s heritage. The great Constantin Stanislavski once said, «Theatre is the art of reflecting life». This is why out of all art forms, theatre, which is the most dynamic and emotional, has been given the lead role in ARARAT promotion. For long the brand has taken active part in life of Russian theaters, supporting the most vivid premieres and significant events of the season.

The new project began as part of ARARAT cooperative sponsorship of the Charity Foundation for Assistance to People of Art «Artist». This collaboration provides the opportunity to raise awareness about those who brought real values to our lives through their hard work and talents, yet today they remain forgotten. Generosity, humanity and respect for those who dedicated their lives to their career lay at the heart of ARARAT and this project is a natural way to communicate brand social responsibility.

Maria Mironova is representing this limited edition on behalf of the fund’s founders, and the original packaging was designed by the fund’s partner, Pavel Kaplevitch — a theatre artist, experimentalist, producer, and winner of the Golden Mask, Bravo and many other awards. His textured canvas reveals to the audience the backstage and theatre world as it is seen by the actors.

This composition also reflects the deep, rich, and elegant flavor of «Akhtamar» brandy. Without a doubt, it will become a fantastic gift, able to express the giver’s true feelings and pay tribute to the memory of and respect for the excellence, boundless emotion, and selfless labor of real artists.

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